Director of Digital Marketing
Company Summary
Franciscan University of Steubenville, founded in 1946 by friars of the Most Sacred Heart of Jesus, Province of the Third Order Regular of St. Francis of Penance, integrates excellent academic programs with a dynamic faith environment to serve 3,977 students (2,845 on campus; 1,132 online) from all 50 states and 17 countries. Franciscan University offers over 100 programs of study including 45 undergraduate programs, 10 graduate programs, 1 PhD program, 17 online programs, and a popular study abroad program in Austria—all grounded in Franciscan’s acclaimed Catholic core curriculum.
Job Description
The Director of Digital Marketing (DDM) leads the Digital Marketing team, creating and executing digital marketing strategies and campaigns that utilize paid and organic media and email to promote existing and new academic programs and institutes, Steubenville Conferences, the School of Spiritual Direction, and Faith & Reason.com, the University’s content marketing platform. The DDM manages the University’s marketing budget, serves as liaison with internal and external partnerships for marketing, and tracks and shares metrics in collaboration with Admissions, Advancement, and Steubenville Conferences. The DDM oversees daily operations of the University’s organic and paid social media and email, including planning, content creation and delivery across five platforms (combined 270,000+ followers) to ensure consistent branding, messaging, maximize engagement. The DDM sets and oversees compliance with brand standards, email marketing, and social media policy across campus.