Marketing Manager
Company Summary
Award winning moving company specializing in household and commercial moves. Family owned and operated since 1924.
Job Description
**Company Overview:**
Join our dynamic and rapidly growing moving and storage company. As a 100-year-old, family-owned business specializing in corporate relocation, commercial moving, and B2C residential moving, we pride ourselves on delivering premium moving services to our clients. Our team is committed to excellence and innovation in the moving industry, and we’re looking for a strategic leader to drive our marketing efforts to new heights.
**Position Overview:**
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, generate leads, and support sales initiatives across our core business lines. This role requires a data-driven, creative, and hands-on leader who can leverage HubSpot and other tools to optimize campaigns, improve conversion, and build strong market positioning.
**Key Responsibilities:**
- Develop and implement a marketing strategy that aligns with company goals and revenue targets.
- Oversee digital marketing efforts, including SEO, email marketing, content creation, and social media management.
- Manage HubSpot CRM and marketing automation tools to track, analyze, and enhance campaign performance.
- Collaborate with sales teams to ensure marketing initiatives effectively drive leads and conversions.
- Lead the creation of compelling marketing collateral, including brochures, case studies, and videos.
- Conduct market research to identify trends, opportunities, and competitive positioning.
- Develop and manage the marketing budget, ensuring ROI-focused investments.
- Develop client presentations, assist with RFPs, etc.
**Qualifications:**
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of marketing experience.
- Proven expertise in HubSpot for CRM and marketing automation.
- Strong knowledge of digital marketing channels and tools.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills.
- Experience in the moving, logistics, or home services industry is a plus but not required.
**What We Offer:**
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunity to make a significant impact in a growing organization.
- Collaborative and supportive company culture.
- Hybrid role, in office 3 days a week.
How to Apply
**How to Apply:**
If you’re a strategic marketing leader with a passion for driving results, we’d love to hear from you. Please send your resume, cover letter, and examples of successful marketing campaigns to ian.imlach@imlachgroup.com with the subject line "Marketing Manager Application".
